Courtney Creative: Design for Participation
Thoughts, ideas and commentary about advertising and design in Buffalo NY. By David H. Courtney.
Wednesday, July 18, 2012
DNA Project
To educate the public to not disturb crime scene evidence, FoxP2 created this great marketing project.
Thursday, June 21, 2012
NEW WORK
Naming, Logo and Marketing Material Concepts for Proposed Redevelopment.
My employer, Uniland Development, recently presented their redevelopment/repurposing proposal of the Millard Fillmore Gates Hospital site, which you can read more about on Buffalo Rising, and/or Business First.
I was pretty excited to work on this project from a marketing/design aspect for a number of reasons. But personally I lived around the corner from this site for 10 years or so not so long ago. I biked, took walks (occasionally jogged) and rollerbladed thru this part of town so many times that it felt like my back yard.
It started with the naming. Chapin Place. We chose this name as it was the original name of Gates Circle before it was renamed in 1902. Chapin Place was first named after Col. Edward Payson Chapin, a Civil War soldier killed in action in Louisiana.
After we settled on a name, we needed to create a logo that would reflect the area. The final logo is shown above. The inspiration for the mark is the Gates Circle fountain in front of the hospital. Below are some preliminary ideas that didn't make the cut.
We also created additional marketing collateral that would help promote the development. For this purpose, I created a rough tagline, billboard, homepage and brochure layout with a cohesive branded look that married the development to it's surroundings (the Olmsted park system in Buffalo).
Wednesday, March 7, 2012
AVANT patio ads
Della Terra at AVANT is getting ready to unwrap the patio furniture and open up the red umbrellas on a new outdoor season. Various sized ads.
Labels:
Advertising,
AVANT BUFFALO,
DELLA TERRA BUFFALO,
Design,
illustration,
Patio
Tuesday, February 14, 2012
Monday, January 16, 2012
Tuesday, January 3, 2012
Wednesday, December 14, 2011
Merry Christmas, Easter
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