New Business Identity System Revealed

Recently, I was asked by a client to update their identity system of one of their specialty companies. The timing was perfect as they were introducing a new state-of-the-art Electroless Nickel Plating solution for their customers. Below is shown the old logo and business identity system:



As you can see, its a straight-forward utilitarian system which 'worked' for them for many years. 'Worked' in terms of they had a card and letterhead. But were they really 'working' for them? Certainly not as well as they could. The logo was very dated and it didn't speak about the company. The letterhead and business card are inconsistent in terms of lockup and typography. Overall, they needed a brand new look to compliment their new services.
AFTER:

Early last year we had updated the identity of the parent company, Pellets LLC (above), and decided that we would keep the colors and feel consistent between the two brands: hence the black and blue color scheme and the block-style logo. We've successfully created a brand identity that is sophisticated, consistent and strong thru the use of color and design elements that will shed a new light on this state-of-the-art company.

Interested in having us do the same for your company? Email me at david[at]courtneycreative[dot]com or call 716.553.5066. I'd love to have a chat.

Courtney Creative Portfolio

Buffalo Map

Print study for linoleum cut.

Very Cool Photography Concept

Check out these Flickr images of old photographs in present day locations. Ill be keeping this idea in the ole back pocket for sure... big ups to Jen over at Kodak for the tweet. (twitter.com/kodakCB)
Looking Into the Past

Separated at Birth?

While pushing tees for Buffalo T-shirts yesterday someone mentioned that the lowercase Buffalo shirt reminded her of the Loblaws Supermarket logo. First let me say I was a big fan of Loblaws so I wasnt surprised that perhaps I borrowed from the design. After all, there is nothing new anymore, right? All design is borrowed and re-hashed. When I was a kid it was the only market in the Hamburg/Lakeshore area worth its salt (located at the South Shore Plaza). I still have my 1982 hockey sticker book from Loblaws-complete with Trottier, Bossy, Potvin and The Great One.

So last night, I jumped on the internet and checked out the evidence. While there are similarities in the curvature of the mark, I conclude that I didn't borrow from this logo. I still contend I borrowed from an old California t-shirt graphic from the 70s, although I cant find any supporting images for this theory.

I submit the following for review:

(This limited edition shirt is almost sold out. I have 1 XXL and 3 Lg. Get it now for $21.99 and Ill ship it free.)

Color Trends for 2009

Yeah, its a bit late for this but I came across this post and it always helps to have some trendy color schemes to check out. Enjoy!
Color Trends

Great concept and decent photography

I really enjoy this ad-maybe its the nice photography or that Im a sucker for wood grain. Its one of those ideas that I look at and go, "Of course, its so simple."
Im not too excited about the layout. I think the drill placement might be a wee bit small and shouldnt it be pointing into the pic? I might actually redo that whole bottom section.
The copy is short and concise if not a bit awkward: "Unexpectedly powerful"