New Creative

I've been working on a new ad series for the many cause-related sponsorships we do throughout the year. The concept is fairly simple: the tree as visual metaphor for the growth/strength of our community. It also enhances the relationship our company has to the community while building upon the brand identity of Uniland (the logo is a tree). An added bonus is the subconscious "green" nature of the ads as Uniland continues to upgrade buildings as Energy Star efficient and looks for ways to make future construction green and LEED approved.