DNA Project

To educate the public to not disturb crime scene evidence, FoxP2 created this great marketing project.

NEW WORK

Naming, Logo and Marketing Material Concepts for Proposed Redevelopment.


My employer, Uniland Development, recently presented their redevelopment/repurposing proposal of the Millard Fillmore Gates Hospital site, which you can read more about on Buffalo Rising, and/or Business First.
I was pretty excited to work on this project from a marketing/design aspect for a number of reasons. But personally I lived around the corner from this site for 10 years or so not so long ago.  I biked, took walks (occasionally jogged) and rollerbladed thru this part of town so many times that it felt like my back yard.
It started with the naming. Chapin Place. We chose this name as it was the original name of Gates Circle before it was renamed in 1902. Chapin Place was first named after Col. Edward Payson Chapin, a Civil War soldier killed in action in Louisiana.
After we settled on a name, we needed to create a logo that would reflect the area.  The final logo is shown above. The inspiration for the mark is the Gates Circle fountain in front of the hospital. Below are some preliminary ideas that didn't make the cut.

We also created additional marketing collateral that would help promote the development. For this purpose, I created a rough tagline, billboard, homepage and brochure layout with a cohesive branded look that married the development to it's surroundings (the Olmsted park system in Buffalo).

AVANT patio ads

Della Terra at AVANT is getting ready to unwrap the patio furniture and open up the red umbrellas on a new outdoor season. Various sized ads.

A Trip to Inspiration Point this Valentine's Day

Medical assistance for travellers.

Agency: TBWA, Buenos Aires, Argentina

Sketch

New Della Terra Valentine's Ad

Merry Christmas, Easter

To raise alzheimer's awareness, australian agency created a B2B Christmas card and sent it out to healthcare offices at Easter.

That's one big cup of joe.

Today's Inspiration comes from Australia

Steal the show

This is a great example of utilizing guerrilla marketing with social media.

Fun Video

My next personal project is going to be something with video...

Home Security Advert

This Weeks Inspriation

This was the image I looked back upon this past week when the stresses of the day got the best of me. I hope to revisit this little spot again this weekend. Enjoy and Go Bills!

Weekend Inspiration

Inspiration for Today

A work in progress

Buffalo Skyline illustration

Build it Better

My ode to Joe La Pompe -a favorite web site of mine that features original advertising with closely related copycat versions proving there are no more original ideas in advertising. I prefer the second version as its more interactive and engaging.

ORIGINAL

Advertising Agency: Cerebro and Y&R, Panama

Art Director: Francisco Bernal & Alberto Weand Ortiz

Copywriter: Jorge Heilbron

Photographer: Caros Villareal

Published: January 2011

COPY

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Agency Producer: Ashish Varghese
Senior Account Director: Krishnakumar Panicker
Production house: DejaVu Studios
Published: February 2011

Great concept for GPS system

New Creative

I've been working on a new ad series for the many cause-related sponsorships we do throughout the year. The concept is fairly simple: the tree as visual metaphor for the growth/strength of our community. It also enhances the relationship our company has to the community while building upon the brand identity of Uniland (the logo is a tree). An added bonus is the subconscious "green" nature of the ads as Uniland continues to upgrade buildings as Energy Star efficient and looks for ways to make future construction green and LEED approved.

Billboards