New Business Identity System Revealed

Recently, I was asked by a client to update their identity system of one of their specialty companies. The timing was perfect as they were introducing a new state-of-the-art Electroless Nickel Plating solution for their customers. Below is shown the old logo and business identity system:



As you can see, its a straight-forward utilitarian system which 'worked' for them for many years. 'Worked' in terms of they had a card and letterhead. But were they really 'working' for them? Certainly not as well as they could. The logo was very dated and it didn't speak about the company. The letterhead and business card are inconsistent in terms of lockup and typography. Overall, they needed a brand new look to compliment their new services.
AFTER:

Early last year we had updated the identity of the parent company, Pellets LLC (above), and decided that we would keep the colors and feel consistent between the two brands: hence the black and blue color scheme and the block-style logo. We've successfully created a brand identity that is sophisticated, consistent and strong thru the use of color and design elements that will shed a new light on this state-of-the-art company.

Interested in having us do the same for your company? Email me at david[at]courtneycreative[dot]com or call 716.553.5066. I'd love to have a chat.

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