Monday, July 13, 2009
Tuesday, July 7, 2009
The Short Answer to Social Networking and Business
A friend of mine posed this question today:
"I have a couple of business/friend acquaintances who I have been urging social networking stuff to. Is it helpful? Does it bring in business? What is your take on social networking and business?"
If it's done right and you cross-promote through several sites, it works wonders. Thats the only way I promote [Buffalo T-shirts] as they dont have a bricks-n-mortar store and have a limited budget. Its more about connecting and participating with current customers and having them chat about your product/business thereby increasing 'brand' awareness. It's less about actual sales. Although if done right and on a consistent basis, those come as more people get acquainted with your product/service.
There is obviously alot more to it. In terms of helping business there's no doubt that as long as a brand has a voice that an audience finds interesting and engaging, this social interaction can only help with brand awareness. As a 'brand' gains awareness, sales seem to follow.
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