Give up? In magazines/newspapers, an advertiser normally fights to have their ad on the right hand page because as a reader flips thru the pages, the right page is the first page they see/read. Because of this, the reader actually reads the pay-off to this ad prior to reading the left side. While its a great creative use of the spread and good art direction, the delivery fails because the information should really be reversed. The 'reveal' and signoff (logo/website, etc.) should fall on the left page and the initial message, "Two times the Pen." should fall on the right where the reader would read it first.
Now Im wondering who made the mistake: the ad agency or the company's communication department... I'm leaning towards the latter.
Regardless, it's still my favorite marker.
