Build it Better

My ode to Joe La Pompe -a favorite web site of mine that features original advertising with closely related copycat versions proving there are no more original ideas in advertising. I prefer the second version as its more interactive and engaging.

ORIGINAL

Advertising Agency: Cerebro and Y&R, Panama

Art Director: Francisco Bernal & Alberto Weand Ortiz

Copywriter: Jorge Heilbron

Photographer: Caros Villareal

Published: January 2011

COPY

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Agency Producer: Ashish Varghese
Senior Account Director: Krishnakumar Panicker
Production house: DejaVu Studios
Published: February 2011

Great concept for GPS system