Just sent out the files for printing of the 2010
Buffalo First Coupon Book. This book helps support the local economy by stressing the importance of shopping local. The book features over $4,000 in coupons to local, independent businesses across Buffalo and WNY. This years book was 50% larger than our inaugural version last year, which shows that us Buffalonians are a good group of consumers.
This year
Courtney Creative designed 4 different covers (2 shown above) showcasing some areas across the city that we hope the consumer may find appealing. The inside features full page duotone images of local attractions/businesses highlighting the uniqueness of our region.
"Gosh, wasn't printing 4 different covers expensive to do?"
You may be surprised to find out it wasn't at all. It costs a bit more for printing plates and design, but projects of this size are usually 4, 8 or more up on a sheet while printing. This happens to be 8-up, which means on each sheet of paper run thru the
offset printer, we produce 8 covers (2 of each design). Since the inside of the books are all the same and we weren't worried about collating the versions, its barely a bump in the cost/billing road. Keep it in mind for an upcoming project that might do well to have different covers for different target audiences. If you're selling a widget to hospitals and HMO's, it might make since to tailor the design to each specific audience.
If you're out and about in a couple weeks and looking for a nice stocking stuffer-support our local merchants and pick one of these books up for just $15 (over 50% of the revenue from the sale of each book goes directly back to the business selling it to you). You can find out where on the Buffalo First web site.
Courtney Creative has a coupon in the book: Get 25% OFF any project. So if you need some design help, get the book and save yourself some cold, hard cash money.
DID YOU KNOW: For every $100 spent shopping, $68 stays in the local economy when you shop local compared to just $43 shopping at non-local companies. Now you know. BUY LOCAL!
