Monday, November 29, 2010

Commercial without logo


A subliminal image (BMW logo) inserted and flashed during a cinema commercial has made more for the recognition of the brand than any classical packshot at the end in a German theater. It is how Serviceplan and its clients have decided to promote BMW motorbikes transforming spectators into fans of the brand and of the experience. This operation has been rewarded several times and has just received an Epica Gold in Media Innovation
check it out here.

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