I recently had the chance to assist a local jewelry store create a direct mail postcard for the local Buffalo NY area. Korona Jewelry, 1588 Hertel Ave, Buffalo NY contacted me through Buffalo First's Business Directory and asked if I could help them get a postcard out the door. In less than a week, we had the quotes from local printers/mailhouses, sent them rough concepts, got approval, created the final artwork and got it out the door!
They had originally received quotes from printing and mailing companies online and although the quotes we got from local companies came in a bit over those, Joe and Noreen Korona saw the benefits of keeping the money in WNY utilizing local vendors–big ups to them–and all the more reason to stop on in and support them and our local economy. Did you know: 3X more money stays in the local economy when you shop local? It's true.
They originally had a rough layout when I stopped in to talk to them, but I saw that they were missing something in the design. By using similarity of design, we created the postcard to look like a gift box: pearls as ribbon, the pendant as a bow, their logo on a gift tag placed on top a striped background really told the story of the holidays. To further the design we utilized the diamond ring as an "O" (again, similarity of design) in the "Hoooooh!". On the back we rearranged the text hierarchy with a bold callout and call-to-action and emphasized the redeemable coupon. Topping it off is the Buffalo First logo to highlight Korona Jewelry's local roots as Buffalo First members. Should be dropping this weekend in the 14216, 14214 zip codes-look for 'em.
Beautiful designs. The designs are awesome. I too got a gorgeous Postcard with colorful designs from Postcard ninjas. They are providing such a amazing designs which impressed me a lot.
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